Our Story

The inception of MaddLove began as a concept shared between a new boutique owner and an ambitious intern almost a decade ago. Today, that idea has transformed into a tangible reality. Merging the expertise of a seasoned entrepreneur and the industry insights of a creative designer, we proudly introduce MaddLove to the world. 

 This collaboration has given birth to a brand that embodies innovation, passion, and an unwavering commitment to redefining bridal fashion.

We spent hours in that first studio learning and dreaming together. From the very beginning, we knew that our paths would intertwine again, leading us on an entirely new journey – the creation of our OWN bridal line. The possibilities are endless, and this is just the start.

Our vision for every MaddLove bride is simple: Cherish this moment—it's YOUR life. Love who you want, but remember to love yourself the most. Wear whatever makes you feel like the most authentic version of yourself. Your wedding is a reflection of YOU, not anyone else's expectations. Together, we can gracefully destroy the expected.

To streamline our operations and minimize waste, we have developed a unique ordering window for each limited collection. This approach allows us to optimize our production process and provide better service to our customers. By adopting a pre-sale model, we will produce just enough inventory to fulfill orders, avoiding any unnecessary surplus or waste. This way, we can maintain efficiency and sustainability while ensuring customer satisfaction.


Adzy & Haley

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